- Counseling: The service initially involves a "Public Relations Audit" or "Review," a technique which provides an analysis of current practices to determine a client's strengths and weaknesses. That information leads to a program aimed at maximum results for the client. The outsider's perspective is imperative for an organization to continually polish management practices and communicate effectively.

- Media Relations: News media can be the fastest, most effective link to targeted publics. A news article brings more recognition and visibility than advertising and, at the same time, lends credibility to the client. Darcy's range of print and broadcast media services is comprehensive enough to cover any client's special needs locally, regionally, nationally and internationally.

- Community Relations: Darcy assistance in this specialized and intricate area can include working with local and state government offices, chambers of commerce, service clubs, associations, colleges and universities, consumer and community groups, to cite just a few. It may also encompass assistance with a corporate contributions program.

- Special Events: Whether a grand opening, an anniversary celebration, a tour or an open house, Darcy's experience in those areas, from planning to execution, is a matter of record. Once the event has been staged, Darcy also can fulfill its client's needs for follow-up activities.

- Employee Relations: The function is basic to the success of any program because "public relations begins at home." The identity an organization projects is reflected by the attitudes of its employees. If those attitudes are healthy, so is the reflection.

- Customer Relations/Consumer Affairs: These efforts involve the actual and perceived quality of all services, products and goals of the organization. They include building rapport among community groups and individuals to stimulate, through a variety of techniques, general and specific reactions toward a given organization, product, service or idea. Efforts exerted toward and for the customer also relate both directly and indirectly to positive employee relations.

- Financial Public Relations: The ever-changing climate in the financial arena can present the most difficult challenge to effective communication. Darcy offers a complete range of financial public relations services. It includes full-service counseling and programming for publicly held companies and is backed by our thorough understanding of the requirements and expectations of the Securities and Exchange Commission.

- Public Affairs/Government Relations: Success in the public sector is a prime ingredient for some organizations' very existence. Darcy has highly skilled professionals at various levels of public affairs and government relations available to any client. Registered lobbyists can support those efforts, if required. Darcy counselors also are skilled at media consulting for special issue election campaigns on both local and statewide levels.

- Marketing Communications: The function supports marketing objectives of clients selling products or services. Darcy Communications offers a complete range of such support, from general product publicity to highly targeted messages to special events.

- Audio-Visual Production: The age of multi-media presentations is here. A third generation is now growing up with television. Video is a major entertainment and educational forum and films are as popular as ever. It is no surprise that communication works best by appealing both to the eye and the ear. In fact, an audio-visual presentation can be the single most viable means of communication. Darcy specializes in presenting a client's story and delivering its message in a concise, informative and entertaining manner.

- Graphics and Design: An effective logotype, used in conjunction with a complementary stationery system, brochures, annual reports and internal communications, is an essential means of symbolizing an organization's character. That logo can bring instant recognition of the client and association among various publics. A logo may also help to underscore the client's central theme or purpose. Darcy firmly believes there is a need for both large and small concerns to demonstrate their personalities and performance through effective graphics and design.

- Public Relations (Institutional) Advertising: Darcy Communications is not an advertising agency. It is geared, however, to the public relations client in analyzing and formulating institutional (image) advertising objectives, defining target audiences, planning strategy, preparing copy and selecting appropriate media.

- Publishing: An organization's publications provide the most immediate connection to targeted publics for revealing the firm's major concerns and directions. Darcy has specialized in the publication of magazines, newsletters and annual reports for distribution from local to international outlets. Those publication capabilities allow the client to communicate messages effectively through the print medium.